Marvel Finds Yet Another Way to Exploit Spider-Man

US Open’s announcing that Marvel’s made another deal with the tennis movement for another sports-based story involving one of Marvel’s most famous characters, and the special they’re producing appears to be another publicity stunt for collectibility’s sake, even if it’s allegedly for free: The US Open and Marvel are continuing their groundbreaking collaboration for a third consecutive year with a new and original Spider-Man comic book that champions the theme of the 2026 US Open, “Celebrating Our New York Story.” More than 40,000 print copies of the comic book will be given out to fans for free throughout US Open Fan Week at the USTA Billie Jean King National Tennis Center, with a limited-edition run of rare, collectible covers featuring one of New York City’s five boroughs given out in a surprise bag to the first 1,000 fans each day August 24-28. The unique comic follows Spider-Man as he chases and battles supervillain Scorpion across all five boroughs en route to the US Open, visiting iconic landmarks and encountering quintessential New York experiences along the way. All 40,000-plus print copies of the book will be given out on a first-come, first-serve basis for free during US ...