REVIEW: Paramount+ The Lodge San Diego Comic-Con 2026: Reliable But Never Predictable

Paramount+’s The Lodge activation has come to be one of the most popular and reliable experiences during San Diego Comic-Con. They have consistently brought top-tier offerings for a variety of their most popular properties, and given ticket-holders 50 minutes of playtime with food, drink, and exclusive souvenirs. In the time since their first San Diego Comic-Con Lodge iteration, Paramount has significantly grown their footprint (with the help of production company 15|40 Productions), and therefore the number of people it can accommodate. The larger square footage doesn’t give you more room to maneuver, but it does give you more to see and do. Unfortunately, that does mean that some of the more popular activities can have their own lines, which can be cut off before your time is up (looking at you, UFC challenge!) This year, The Lodge highlighted the feature film Avatar Aang: The Last Airbender, the beloved series Star Trek: Strange New Worlds, the long-running South Park, UFC, and Dutton Ranch. Passing under the iconic mountain sculpture, guests could line up to create custom pennants with a choice of two patches, or an engraved phone wallet or luggage tag. A recreation of the U.S....