Posted on March 31, 2026 by Neil Cole
Hip Pop has partnered with DC Studios to launch a limited-edition line of Supergirl-inspired high-fibre soft drinks, created as part of the promotional campaign for the upcoming "Supergirl" film, set to premiere on June 26, 2026. The collaboration brings together functional beverages and a major cinematic release, combining Hip Pop's gut-friendly formulations - featuring added fibre and live cultures - with branding designed to connect with both health-conscious consumers and superhero fans.
The range introduces two distinct flavors. Yellow Sun Lemonade is lightly sparkling and made with real zesty lemon, offering a sharp yet sweet profile with a clean, refreshing finish. Berries & Cherries Soda delivers a bold, fruit-forward fizz made with real berries and cherries, positioned as a crowd-pleasing option. Both beverages reflect Hip Pop's focus on natural ingredients and accessible, everyday flavors while tying into the energy and tone of the Supergirl franchise.
Supporting the launch is a global promotional campaign that includes a chance to win a trip to Iceland, further reinforcing the connection to the film's visual style and sense of scale. The initiative is designed to build anticipation for Supergirl ahead of its June 2026 debut, while also expanding Hip Pop's reach through a blend of product innovation and fan-driven engagement.
For more information including contest rules for the Iceland Getaway promotion, please visit DrinkHipPop.
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English (US) · 