Pinky Swear: Netflix Commits to 45-Day Theatrical Window in WB Bid

Netflix’s proposed acquisition of Warner Bros. has stirred plenty of speculation across Hollywood, but one message from the streamer’s leadership has been unusually clear: the theatrical experience isn’t going anywhere. In fact, if the sale closes, Netflix says it will strengthen Warner Bros.’ traditional theatrical model rather than shrink it. Ted Sarandos, Netflix’s co‑CEO, has repeatedly emphasized that Warner Bros. films will continue to enjoy a 45‑day exclusive theatrical window—a stance that directly counters fears that Netflix would rush major releases to streaming.

Sarandos described Warner Bros.’ theatrical distribution as a “phenomenal” engine that generates billions in revenue, insisting Netflix has no intention of putting that at risk. This commitment marks a notable shift in tone for Netflix, which historically prioritized streaming-first strategies. But after reviewing Warner Bros.’ financials, Sarandos acknowledged that the economics of theatrical releases are stronger than Netflix had previously modeled. He framed the 45‑day window not as a compromise but as a competitive strategy: Netflix wants to “win opening weekend” and “win box office,” embracing the same metrics that drive traditional studios. Industry observers have taken notice. While some feared the acquisition would accelerate the decline of theatrical exclusivity, Netflix’s public stance suggests a more balanced future—one where streaming power and box office ambition coexist. For now, at least, moviegoers can expect Warner Bros. films to keep lighting up big screens for a full month and a half before landing on Netflix’s platform.

via Variety